How to Present Cloud PLM Solutions?

How you can explain to customers about PLM on cloud (or on demand)?

Quite many times, I’m hearing a phrase “Cloud is not for PLM”.The cloud and on-demand topics were discussed multiple times, and I actually can find some very compelling reasons why cloud is good for PLM. I think everything starts from a good explanation. I found the following video (thanks Josh!) about Google Chrome OS as a very good explanation of why our life will move to cloud.
By the way – lesson #1. We don’t have to say “cloud”. It sounds complicated. Say – Internet! Do you like Internet? Yes, of course, we all like Internet.

Curtesy - Oleg